History
Bloom Fabrics is a family company that prides itself on its creativity, professionalism and world-class standing in the textile industry.
Bloom Fabrics is a wholly owned and operating Australian company that has been in operation since 1984. The company was founded by husband and wife team, Evelyn and Morris Bloom. They began as remnant merchants, continuing with day-wear fabrics, and now specialise in the best bridal and after-five collection in the country.
Bloom began its operations from the back of a warehouse in Fitzroy, Victoria, and was only open 3 days a week for a few hours each day. Evelyn decided she was bored being at home after her 3 daughters had all gone off to school and she wanted to contribute to the household income. Early in the piece, Evelyn’s sister Roslyn joined the Bloom Team and together with Evelyn they became a dynamic duo! Little did Evelyn know at the time that the inception of Bloom Fabrics would soon grow to become a household name within the textile and bridal industry.
From fleecy, sheeting and remnants, to lycra, beads and sequins, Bloom Fabrics changed its face numerous times until Evelyn found its niche with Bridal laces. Eventually the new premises in St David Street Fitzroy was converted into one of Melbourne’s largest bridal and after five fabric emporiums. Later came the Bloom Haute Couture store and the Bloom Pezzi Tessuti remnant store.
After much deliberation and a rocky recession Bloom Fabrics moved locations to its current position at number 10 Lygon Street East Brunswick, in the heart of Melbourne’s textile mecca. During this time Morris decided to hand the reigns to youngest daughter Jacqui who took over the company with a fresh and enthusiastic energy. In 2004, Evelyn and Morris’ middle daughter Rachel also joined the company and brought with her a wealth of knowledge from the Corporate Industry and life experience after living and working in New York. Together Rachel and Jacqui now run the business with Roslyn close by their side. Devastatingly Evelyn Bloom passed away in May 2007. Since then, Rachel and Jacqui have pledged to continue Bloom Fabrics in the same manner and with the same energising passion as Evelyn did. Please read “In Loving Memory” for our tribute to Evelyn Bloom.
At Bloom Fabrics, every individual staff member has been chosen to work as part of the Bloom Family team because of their love for the textile and fashion industries, and for their comprehensive knowledge and experience with fabric and design.
Many Australian designers have taken advantage of the creative options offered by Bloom Fabrics, and our products are seen on catwalks in Australia, New Zealand and even in Paris and London! Theatrical and costume designers are also fond of many of our more avante garde products, using pieces for ballet, theatre, television and film including “Lord of The Rings”. Bloom Fabrics have also provided the basis of fabulous gowns for celebrities and personalities and their wives/girlfriends and partners who have made a dramatic entrance on a red carpet at one of Australia’s many awards ceremonies.
The current retail showroom stocks Australia’s largest selection of evening and specialty fabrics offering a vast array of colours and textures to suit all styles and needs. So if you want to stand out from the crowd, or if you prefer a subtle sophistication in your styling, we are sure to have something to suit your colouring, personality, and the event. For luxurious colours and original detailing, there is no better way to be the belle of the ball than in a gown made from Bloom fabrics.
If you love our range and would like to earn points that can become free fabrics then all you need to do is join our VIP Membership.
For all wholesale and trade enquiries please click here.